Mcdonaldization And Management Application Of Healthcare...

McDonaldization as a management logic has spread further than the fast food industry from which it originated. Choose a case study and discuss. Few modern management models have escaped influences of objectification, commodification and standardisation. This paper looks into the McDonaldization and management application of healthcare program design and deliverance of Opioid Treatment Programs (OTP). The case study further analyses the universal management structure of community based health care organizations that systematically apply George Ritzer’s theory of McDonaldization. The case study chosen, relates to the management logic behind the drive for standardisation and efficiency of the logic model served up to consumers receiving OTP which are managed parallel to the practice of McDonald’s management ‘Get ’em in and get ’em out’ (Ashton, 2007). Treatment objectives of OTP clinics are aimed at reducing mortality rates, to improve each consumer’s physical and psycho-social well-being, and containment of illegal drug abuse (McArthur, 1999, p. 11). For the focus to remain on having a positive effect, and to continue to incur change in the lives of consumers, program management and monitoring paired with performance measurements and evaluation of the programs efficiency and effectiveness are exposed by the health care’s design. These major considerations (Kettner Martin, 2013, p. 9) and measures of treatment programs, from the administration and collaboration are